Feb 2023 - Present

• Assists the Director of Sales & Marketing in leading marketing initiatives for a luxury wellness resort, full-service spa, and four on-site restaurants.
• Contributes to the development and execution of annual Sales & Marketing plans presented to the Austrian Board of Directors.
• Conducts market research, competitive analysis, and trend forecasting to support strategic business decisions.
• Develops integrated marketing strategies to increase brand awareness, direct bookings, and guest engagement.
• Collaborates with executive leadership to align marketing objectives with occupancy, revenue, and business goals.
• Supports departmental budgeting, campaign planning, and performance reporting.
• Manages relationships with external vendors, media partners, influencers, and tourism organizations.
• Coordinates cross-functional initiatives involving operations, spa, restaurants, reservations, and guest services teams.
• Prepares weekly and monthly performance reports for executive leadership.
• Plays a key role in building and transitioning responsibilities as the Sales & Marketing department expanded.
• Additional cross-functional responsibilities:

○  Prepares RFPs and manages contract documentation for corporate bookings and resort buyouts.
○  Utilizes CVENT to support group sales and event inquiries.
○  Conducts resort tours for prospective corporate and leisure clients.
○  Processes reservations and group bookings using Maestro PMS.
○  Collaborates with reservations, revenue management, and operations teams to ensure seamless guest experiences.
○  Supports multiple business functions during organizational growth before specialized team members are hired.

Mar 2022 - Feb 2023

• Developed and executed digital marketing campaigns across search, display, social media, email, and remarketing channels.
• Implemented SEO strategies to improve website visibility, organic traffic, and search engine rankings.
• Created, designed, built, and maintained website content using WordPress CMS.
• Developed landing pages and promotional pages supporting resort offers, wellness packages, spa services, and restaurant promotions.
• Managed website content architecture, navigation, and user experience improvements.
• Served as the in-house graphic designer for all resort, spa, and restaurant marketing materials.
• Designed digital advertising assets for Meta Ads, Google Ads, email campaigns, and display advertising.
• Produced print collateral including brochures, menus, magazine advertisements, promotional materials, and signage.
• Created compelling marketing copy for campaigns, websites, advertisements, and guest communications.
• Monitored campaign analytics and optimized marketing initiatives based on performance data and guest behavior.
• Ensured brand consistency across all digital and print marketing channels.
• Supported revenue-driving initiatives through conversion-focused marketing strategies and promotional campaigns.

Oct 2021 – Mar 2022

• Managed all social media channels and online reputation management initiatives.
• Developed content calendars and executed social media campaigns that increased brand visibility and guest engagement.
• Created and distributed email marketing campaigns to an audience of more than 60,000 subscribers.
• Produced engaging content including photography, graphics, promotional videos, and written copy.
• Collaborated with influencers, bloggers, tourism partners, and local businesses to expand brand reach and awareness.
• Managed online reviews and guest feedback across multiple platforms while maintaining the resort's luxury brand standards.
• Maintained CRM systems and customer databases to support marketing and guest communication initiatives.
• Served as a key point of contact for corporate clients and prospective group bookings.
• Assisted with site tours, client communications, and corporate event inquiries.
• Supported group sales initiatives, resort buyouts, and corporate bookings through proposal preparation and relationship management.
• Helped strengthen guest loyalty and retention through targeted communications and personalized customer experiences.

Aug 2022 - Nov 2025

• Directed multi-channel marketing campaigns that increased lead generation, showroom traffic, service appointments, and brand visibility.
• Managed annual marketing budgets and advertising investments while maximizing return on investment across all marketing channels.
• Led internal marketing staff and external agency partners, creating alignment, accountability, and high-performance standards.
• Developed strategic marketing plans for Sales, Parts, and Service departments, ensuring every department contributed to overall dealership growth.
• Represented Johnston Auto Group at automotive conferences, industry events, community partnerships, and manufacturer meetings.
• Strengthened brand positioning and market presence for all dealerships through consistent and innovative marketing initiatives.
• Built scalable marketing systems, reporting frameworks, and performance measurement processes that improved decision-making and campaign effectiveness.

Sep 2021 - Aug 2022

• Developed and implemented strategic marketing plans designed to support dealership growth, increase market share, and strengthen brand visibility.
• Analyzed campaign performance, customer behavior, and market trends to identify opportunities for optimization and growth.
• Created data-driven recommendations that improved marketing effectiveness and overall return on investment.
• Monitored and managed agency performance, ensuring external partners remained aligned with dealership objectives and performance expectations.
• Collaborated with Sales, Service, and Parts departments to develop targeted marketing initiatives supporting department-specific goals.
• Assisted in forecasting, planning, and budgeting marketing activities to maximize performance and resource allocation.
• Strengthened reporting and performance tracking processes, providing leadership with actionable insights and strategic recommendations.
• Played a key role in refining customer acquisition strategies and improving lead generation performance across multiple channels.
• Supported the development of integrated marketing campaigns spanning digital advertising, social media, website marketing, email marketing, radio, and traditional media.
• Helped lay the strategic foundation for the significant sales growth achieved during the following years.

Feb 2020 – Sep 2021

• Developed and executed integrated marketing campaigns across digital advertising, radio, print, social media, email marketing, and event marketing channels.
• Managed dealership websites and social media platforms, ensuring content remained current, engaging, and aligned with dealership objectives.
• Conducted market research and competitive analysis to identify emerging trends, customer preferences, and growth opportunities.
• Supported vehicle launches, seasonal promotions, and manufacturer campaigns through strategic campaign development and execution.
• Coordinated sponsorships, community events, dealership activations, and promotional campaigns that strengthened local brand awareness.
• Collaborated closely with Sales, Service, and Parts departments to create targeted campaigns supporting departmental goals.
• Monitored marketing performance and campaign analytics, continuously optimizing initiatives to improve results and efficiency.
• Helped establish a stronger digital presence that contributed to increased lead generation and customer engagement.

Oct 2018 - Feb 2020

• Managed dealership websites, social media channels, and digital content platforms, ensuring accurate, timely, and engaging customer-facing communications.
• Built and maintained website content, vehicle listings, promotional pages, and digital assets across multiple online platforms.
• Created and executed digital marketing campaigns across various advertising channels, supporting both brand awareness and lead generation objectives.
• Produced email marketing campaigns designed to increase customer engagement and drive dealership traffic.
• Wrote compelling marketing copy and vehicle descriptions for new and pre-owned inventory.
• Captured and edited photography and video content for advertising campaigns, vehicle showcases, social media, and promotional materials.
• Designed a wide range of creative assets including digital advertisements, print advertisements, showroom signage, promotional materials, loyalty cards, logos, flyers, and brochures.
• Coordinated marketing initiatives with Sales, Service, and Parts managers to support department-specific promotions and objectives.
• Managed inventory data feeds and dealer management systems, ensuring vehicle information remained accurate across websites and automotive marketplaces.
• Assisted with vehicle processing, inspections, merchandising, and inventory readiness to support dealership operations.