FOUNDATION

The Knowledge Behind The Work

Every successful strategy, campaign, and creative project begins with a strong foundation.

My professional journey has been shaped by a combination of formal education, entrepreneurial experience, hands-on learning, and a commitment to continuous growth. From accounting and business management to digital marketing and creative design, I have intentionally built a diverse skill set that allows me to approach challenges from both strategic and creative perspectives.

Coming from a family of entrepreneurs, I was introduced to business ownership, customer service, and problem-solving from an early age. Over the years, I have owned and operated businesses of my own while simultaneously building a career in marketing, hospitality, automotive retail, and creative services. These experiences have taught me that successful marketing requires more than creativity, it requires a deep understanding of people, business, operations, and measurable results.

Today, I continue to invest in learning, adapting, and expanding my expertise to stay ahead in an ever-evolving digital landscape.

Education

Master of Business Administration (MBA)

Adamson University (2010-2013)

Advanced studies in business strategy, leadership, finance, operations, and organizational management, providing a strong foundation for executive decision-making and business growth.

Professional credentials earned while in MBA:

  • Certified Professional Accountant (CPA) in 2011
  • Registered Cost Accountant (RCA) in 2010
  • Certified Bookkeeper (CB) in 2010

Bachelor of Science in Accountancy

Adamson University (2006-2010)

Graduated with academic distinction and developed expertise in accounting, finance, taxation, auditing, and business management.

Academic Achievements:

  • Magna Cum Laude
  • 4.0 GPA
  • Dean's Lister
  • Academic Excellence Scholar

    CERTIFICATIONS

    Digital Marketing for Tourism

    BC Tourism Digital Academy (2022)

    Social Media Marketing Professional

    Meta (2021)

    Digital Marketing Specialization

    Alacrity Academy (2019)

    TOOLKITS

    Creative & Production

    • Adobe Creative Suite
    • Da Vinci Resolve
    • Lumafusion
    • Affinity Studio Apps
    • Canon EOS R6 Camera
    • DJI Mini 3 Drone

    Ads, Analytics & SEO

    • Google Ads & Analytics 4
    • Google Search Console
    • Meta Business Suite
    • Ahref
    • Semrush
    • Hotjar

    Socials, Emails & CRM

    • Sprout Social
    • Hootsuite
    • GetResponse
    • Mailchimp
    • Salesforce
    • Hubspot

    Ready to work together?

    Every great partnership starts with a simple hello. If you’re feeling ready, I’d be honoured to work with you.