FOUNDATION
The Knowledge Behind The Work
Every successful strategy, campaign, and creative project begins with a strong foundation.
My professional journey has been shaped by a combination of formal education, entrepreneurial experience, hands-on learning, and a commitment to continuous growth. From accounting and business management to digital marketing and creative design, I have intentionally built a diverse skill set that allows me to approach challenges from both strategic and creative perspectives.
Coming from a family of entrepreneurs, I was introduced to business ownership, customer service, and problem-solving from an early age. Over the years, I have owned and operated businesses of my own while simultaneously building a career in marketing, hospitality, automotive retail, and creative services. These experiences have taught me that successful marketing requires more than creativity, it requires a deep understanding of people, business, operations, and measurable results.
Today, I continue to invest in learning, adapting, and expanding my expertise to stay ahead in an ever-evolving digital landscape.
Education
Master of Business Administration (MBA)
Adamson University (2010-2013)
Advanced studies in business strategy, leadership, finance, operations, and organizational management, providing a strong foundation for executive decision-making and business growth.
Professional credentials earned while in MBA:
- Certified Professional Accountant (CPA) in 2011
- Registered Cost Accountant (RCA) in 2010
- Certified Bookkeeper (CB) in 2010
Bachelor of Science in Accountancy
Adamson University (2006-2010)
Graduated with academic distinction and developed expertise in accounting, finance, taxation, auditing, and business management.
Academic Achievements:
- Magna Cum Laude
- 4.0 GPA
- Dean's Lister
- Academic Excellence Scholar
CERTIFICATIONS
Digital Marketing for Tourism
BC Tourism Digital Academy (2022)
Social Media Marketing Professional
Meta (2021)
Digital Marketing Specialization
Alacrity Academy (2019)
TOOLKITS
Creative & Production
- Adobe Creative Suite
- Da Vinci Resolve
- Lumafusion
- Affinity Studio Apps
- Canon EOS R6 Camera
- DJI Mini 3 Drone
Ads, Analytics & SEO
- Google Ads & Analytics 4
- Google Search Console
- Meta Business Suite
- Ahref
- Semrush
- Hotjar
Socials, Emails & CRM
- Sprout Social
- Hootsuite
- GetResponse
- Mailchimp
- Salesforce
- Hubspot
Ready to work together?
Every great partnership starts with a simple hello. If you’re feeling ready, I’d be honoured to work with you.
